Who is Tiffany Quinn anyway?

Why are Irish AEC companies still doing all their business development the old way?

“This is a pinch point for AEC leadership teams, as their businesses and target sectors grow, they’re finding it more difficult to spread themselves across their sectoral audiences, delivering a veneer of friendship and a smattering of authenticity.”

Tiffany Quinn

September 5, 2024

What’s your Favourite Position?

The one where my clients want to buy from me BEFORE they receive my proposal. “The aim of marketing is to make selling superfluous.” This idea, made famous by Peter Drucker, underpins everything I do for leadership teams in Architecture, Engineering, and Construction (AEC) companies.

Tiffany Quinn

August 27, 2024

The Power of "Yes, and..." to Drive the Future of Engineering

When Krystyna Dimtchev from Arcadis invited me to moderate the panels at an event celebrating International Women in Engineering Day, organised by the Women in Engineering Group and supported by Engineers Ireland, I didn’t hesitate. I said, "Yes! And…"

Tiffany Quinn

June 24, 2024

The Red-headed Stepchild

In the boardrooms of architecture, engineering and construction (AEC) companies, marketing rarely gets its say. Misunderstood and underappreciated, marketing is the red-headed stepchild to whom meagre budgets are reluctantly allocated and with whom senior leadership teams avoid engaging.

Tiffany Quinn

June 7, 2024

Are you still trying to hit all the stages of the marketing funnel in one LinkedIn post?

Your clients need to be made aware of their problems before they can understand how you solve them.

Tiffany Quinn

April 19, 2024

Do You Know What You Don't Know?

"Often the leadership team comprises of people who are VERY good at the thing that made the company successful in the first place."

Tiffany Quinn

March 29, 2024

IdeaZilla Chats To GPT4

The widespread use of AI to generate high-quality content is likely to lead to several trends and counter-trends in digital marketing and content consumption.

Tiffany Quinn

March 26, 2024

What Is A Fractional CMO Anyway?

Advice and guidance on communication strategy that will benefit all aspects of your organisation. Let’s break it down.

Tiffany Quinn

February 18, 2024

The 5Ps of Marketing: Embracing the Power of People for B2B Success

The 1960s was a pivotal decade for all sorts of reasons. It gave us space exploration, the Cuban Missile Crisis, the mini-skirt, flower power and the Beatles. It also gave us the theory of the 4Ps in marketing thanks to E. Jerome McCarthy. Product, Price, Promotion and Place - the Beatles of the marketing world - but, like that other Fab Four, while they still maintain a relevance, it’s time to re-evaluate them.

Tiffany Quinn

September 29, 2023

Social media is a unique space to generate leads

Are you using social media as a free platform for your badly written advertorial that nobody ever sees?

Tiffany Quinn

August 25, 2023

Pixels to Planet: Building Sustainable Websites

A word from Thomas Flynn, our resident Web Design Specialist on the significance of incorporating sustainable thinking into web development.

Thomas Flynn

August 3, 2023

5 Tips For Writing A Winning Awards Submission

Awards season has rolled around once again! You’re excited, you’ve got the opportunity to be recognised for your hard work, and for your name to go down in history!

Tiffany Quinn

July 7, 2023

Infrequently Asked Questions

Are you asking the 5 Ws before you set out to make content for your website, eblast, social media or presentation, or are you simply muddling along hoping for the best?

Tiffany Quinn

June 26, 2023

Don’t Underestimate your Soft Power

You’ll win the work if you can capture their hearts as well as their minds, but for that you need to fully understand and communicate your psychological differentiator.

Tiffany Quinn

June 2, 2023

Are you skipping the first 4 steps of your marketing, sales and delivery process?

5 Steps to Thought Leadership Marketing for Professional Services Firms.

Tiffany Quinn

May 8, 2023

Do you know why your employees get out of bed in the morning?

Knowing what motivates your people is key to the success of your employer brand.

Tiffany Quinn

May 2, 2023

Do you Know what it Feels Like to be your Customer?

‘Write about what you know’ as the saying goes - the same is true in business.

Tiffany Quinn

April 18, 2023

Customer targeting is exactly like online dating!

Creating a dating profile that aims to appeal to everyone limits your ability to communicate your unique qualities to someone who will really value them. The same is true for business.

Tiffany Quinn

April 3, 2023

The Planet is the Only Stakeholder

“We’re on the cusp of a clean tech arms race.” David Victor, professor of innovation and public policy at the University of California San Diego.

Tiffany Quinn

March 24, 2023

Solutions not Slogans!

In IdeaZilla’s latest (helpful) blog she advises that whether you are part of a professional team or a subcontractor, you should be embracing consultative marketing and selling.

Tiffany Quinn

January 26, 2023

Marketing that moves the needle

Are you looking at marketing expenditure for the next year and wondering how to justify it? The suitability and winnability of the opportunities in your pipeline is the only metric.

Tiffany Quinn

January 6, 2023

Is your Organisation Sticky and Sweet?

The word sticky makes us think of honey or syrup - a good comparison because sticky companies are also sweet.

Tiffany Quinn

November 18, 2022

It’s not what design looks like, it’s what it does.

If I had a fiver for every time someone said to me ‘I’m not mad about that blue, what do you think?’ I'd be enjoying a glass of champagne at the Four Seasons in Paris! If you think design is just about how pretty it is, then you’re missing an opportunity to influence your client.

Tiffany Quinn

October 4, 2022

Why do some people think bids are not marketing?

If you've separated your bids and marketing teams from each other you’re missing an opportunity to place a piece of strategic marketing content directly on the desk of someone who actually has a job to give you.

Tiffany Quinn

September 5, 2022

So what’s a ‘mindset of helpfulness’ and what does it mean for your marketing strategy?

If you’re selling a high value product or service to other businesses then your content marketing strategy will include some form of Account Based Marketing (ABM).

Tiffany Quinn

August 9, 2022

So what’s influencer marketing and do you need to know about it?

What’s an influencer? So an influencer is someone who has the ability to change the behaviours of people by posting stuff online. For example, if Rozanna Purcel is eating it, wearing it or going there, I want to do the same. We call this B2C or Business to Consumer.

Tiffany Quinn

June 28, 2022

SEO

Is a Search Engine Optimisation strategy necessary for your business?

Short answer: yes. Research shows that 51% of website traffic is driven by organic search and 62% of B2B marketers see SEO algorithms as important to them. The question now is: are you one of them?

Tiffany Quinn

June 16, 2022

The definition of insanity and your website strategy

If it aint broke should you fix it? Why you need to refresh your website.

Tiffany Quinn

June 7, 2022

Non-profit

How can non-profit marketers benefit from email?

So you're doing marketing for a non-profit and you have a goal, you want to raise awareness about your organisation, you're looking to find donors for your cause - and you may think email marketing is over. Think again! Eblasts and newsletters are quick, efficient, and low-cost and strategic. A subscriber to your newsletter is worth 500 followers on Twitter!

Tiffany Quinn

May 29, 2022

So you’ve made a video, now what?

You’ve put in the hours. You’ve got the perfect shots. You’ve finalised the edit. But now what? Are you going to leave it to gather dust on YouTube like lots of other would-be Steven Spielbergs?

Tiffany Quinn

May 29, 2022

So why do you REALLY need a new website?

The reasons people actually spend money on websites versus the reasons people should spend money on websites.

Tiffany Quinn

May 29, 2022

The Fluffy Stuff

People who say this believe that marketing is just a fancy/expensive word for ‘getting the word out’. As ‘getting the word out’ is not measurable, it’s ‘fluffy’

Tiffany Quinn

May 29, 2022

Non-profit

Using Youtube for Non-Profit Organisations

When you create a non-profit organisation, you do so with a purpose. You have a goal, a message, and you know that it is vital for your organisation to get as many eyes on your message as possible. So how do you stand out from the pack?

Tiffany Quinn

May 29, 2022

Your customers don’t care about you.

How a mindset of helpfulness should be ‘Ireland’s leading’ marketing strategy.

Tiffany Quinn

May 29, 2022

So are we all selling chocolate?

Does your brand even have a personality? If it doesn’t you might be missing out on an opportunity to give your business a psychological differentiator.

Tiffany Quinn

February 2, 2021