So you're doing marketing for a non-profit and you have a goal, you want to raise awareness about your organisation, you're looking to find donors for your cause - and you may think email marketing is over. Think again! Eblasts and newsletters are quick, efficient, and low-cost and strategic. A subscriber to your newsletter is worth 500 followers on Twitter!
Tiffany Quinn and her German Shepherd dog in the kitchen, working from home, writing her blog about marketing
People who say this believe that marketing is just a fancy/expensive word for ‘getting the word out’. As ‘getting the word out’ is not measurable, it’s ‘fluffy’.