IdeaZilla’s Blog

In Tiffany’s blog she writes about what she has learned as a marketing and communication professional, and passes on the insights. Like, share, leave a comment. All feedback is welcomed and taken seriously!

So you're doing marketing for a non-profit and you have a goal, you want to raise awareness about your organisation, you're looking to find donors for your cause - and you may think email marketing is over. Think again! Eblasts and newsletters are quick, efficient, and low-cost and strategic. A subscriber to your newsletter is worth 500 followers on Twitter!
When you create a non-profit organisation, you do so with a purpose. You have a goal, a message, and you know that it is vital for your organisation to get as many eyes on your message as possible. So how do you stand out from the pack?
What lessons can we as B2B marketers learn from Peggy’s Pivot? As the virus sweeps through the world businesses are operating with reduced workforces, reduced order books, reduced profits and reduced revenue.
Does your brand even have a personality? If it doesn’t you might be missing out on an opportunity to give your business a psychological differentiator.
The reasons people actually spend money on websites versus the reasons people should spend money on websites.
How a mindset of helpfulness should be ‘Ireland’s leading’ marketing strategy
Tiffany is a creative salesperson – marketing is a confluence of art and science., it is the ability to optimise creativity with the constraints of strategy, this video illustrates this power.
People who say this believe that marketing is just a fancy/expensive word for ‘getting the word out’. As ‘getting the word out’ is not measurable, it’s ‘fluffy’.