So you're doing marketing for a non-profit and you have a goal, you want to raise awareness about your organisation, you're looking to find donors for your cause - and you may think email marketing is over. Think again! Eblasts and newsletters are quick, efficient, and low-cost and strategic. A subscriber to your newsletter is worth 500 followers on Twitter!
When you create a non-profit organisation, you do so with a purpose. You have a goal, a message, and you know that it is vital for your organisation to get as many eyes on your message as possible. So how do you stand out from the pack?